Identity kit · Version 1 · 2 October 2026
Climate risk is spatial. Your decisions should be too.
The working reference for the Climate & Geospatial Intelligence Group identity: the marks, the palette, the typefaces, the graphic language and the voice — as they are actually built on cgig.co, not as an aspiration.
01 · The marks
Three lockups. One mark.
The horizontal lockup is the default. The stacked lockup is for dark grounds and square-ish spaces. The mark alone is for avatars, favicons and anywhere the name is already present.
Do
- Keep clear space on all four sides equal to the height of the mark.
- Place the stacked lockup on ink (#101923) or atlantic (#173B4D).
- Use the supplied files. The masters live on cgig.co.
Don't
- Recolour, rotate, outline, or add a shadow or glow.
- Stretch, condense, or rebuild the wordmark in a system font.
- Put the light lockup on a mid-tone photograph or a coral field.
- Pair the mark with a second logo inside the clear space.
02 · Colour
A working palette, not a mood board.
Eleven tokens carry the whole identity. Paper and ink do the work; coral is the only call to action; lichen appears in small warm marks and the background grid. Click any swatch to copy its hex.
Illustration palette
The hand-inked Earth-observation illustrations use their own set. It is deliberately warmer and dirtier than the interface palette, and it never appears in interface chrome.
Contrast rules
Coral (#EF6248) is a fill colour. On paper it reaches roughly 3:1, so it carries buttons, rules and large display type — never body text. For coral as text on a light ground, use coral ink (#B23A25). On ink, coral is legible at display sizes and above.
03 · Typography
Fraunces, Inter, IBM Plex Mono.
A serif that argues, a sans that explains, a mono that labels. All three are served from Google Fonts; nothing else is licensed for the identity.
Display · Fraunces · 400 500 600
Headlines and section openers. Optical size axis 9–144. Italic, in coral ink, carries the emphatic second clause of a headline — the one device the identity repeats.
Text · Inter · 400 500 600
Body copy, interface labels, buttons. 20px at 1.65 for running text; 600 weight for buttons and small uppercase labels.
Utility · IBM Plex Mono · 400 500
Eyebrows, coordinates, timestamps, data, section numbers. Always uppercase at 0.1em tracking when used as a label.
| Role | Face | Size | Line | Tracking | Weight |
|---|---|---|---|---|---|
| Display / H1 | Fraunces | 38.4 → 67.2px | 1.1 | −0.01em | 500 |
| Section / H2 | Fraunces | 28.8 → 41.6px | 1.1 | −0.01em | 500 |
| Card / H3 | Fraunces | 24px | 1.1 | −0.01em | 500 |
| Body | Inter | 20px | 1.65 | 0 | 400 |
| Button | Inter | 17px | 1 | 0 | 600 |
| Eyebrow | IBM Plex Mono | 12.16px | 1.65 | 0.1em | 400 |
Display and section sizes are fluid: the first number is the phone end, the second the desktop end at a 1140px measure.
04 · Graphic language
Hand-inked evidence.
Illustrations read as field documents: a hand-drawn globe, a graticule, hazard contours, a satellite track with a dashed footprint, and a monospace annotation giving a pass time or a return period. The annotation is not decoration — it states what the picture is claiming.
Icons
Two strokes, two colours: atlantic for the container, coral for the thing that matters inside it. 48px grid, 2.5px structural stroke, round caps and joins. Never filled, never multicoloured.
Geometry
Two radii, one hairline, no shadows anywhere. Depth comes from the ink panel, not from elevation.
05 · Voice
Say the uncomfortable part.
The identity is carried as much by sentence construction as by colour. Short declarative sentences. A claim, then the thing that undercuts the comfortable version of it. No hedging, no vendor warmth, no exclamation marks.
Precision is not accuracy. A detailed map can still be confidently wrong.Approach · 02
“The model says so” is not a risk strategy. It is an abdication with better graphics.Approach · 02
Never a dashboard destined to become expensive wallpaper.Engagement · 04
Insight is only useful when it moves. If the analysis changes nothing, it was decoration.Approach · 03
House style
- British spelling: organisation, recognise, defence.
- “C&GIG” in running text; the full name on first use in formal documents.
- Sentence case for headlines. Uppercase only for mono labels.
- Numbers, dates and coordinates set in IBM Plex Mono.
Avoid
- “Solutions”, “leverage”, “cutting-edge”, “seamless”.
- Claiming certainty the data does not support.
- Three adjectives where one verb would do.
06 · Files
Where the masters live.
The images on this page are web-resolution copies. The original PNGs are on the main site; take them from there for print and for anything that will be scaled up.
cgig.co/assets/cgig-logo-horizontal-light.png660 × 180 · horizontal lockupcgig.co/assets/cgig-logo-stacked-dark.png780 × 673 · stacked lockup, dark groundcgig.co/assets/cgig-mark.png300 × 300 · markfonts.googleapis.comFraunces · Inter · IBM Plex Mono
Questions, or a use this kit does not cover: tee@cgig.co — the address is tee@cgig.co if the link does not open.